Common Audio-Visual Aids
There are a variety of audio-visual aids that you can use to support you when
making a presentation to a meeting group. Audio-visual aids are particularly
useful for:
Reinforcing stated facts
Aiding the understanding of ideas
Clarifying relationships or physical layouts
Introducing a new topic area
Advantages of Different Visual Aids
You should be aware of the main advantages and potential pitfalls of the various
forms of visual aid available.
Handouts
Advantages - Simple, very easy to use, no audibility/visibility problems, can
depict lots of information, lasting reference, inexpensive.
Disadvantages - Can be a distraction, low impact, don't enhance actual
presentation.
Flipcharts & Whiteboards
Advantages - Simple, easy to use, can be pre-prepared, can be annotated via
discussion, inexpensive.
Disadvantages - Visibility can be a problem, low impact, takes time to annotate,
easily damaged.
Slide Shows
Advantages - Professional, good at getting attention, retains interest, can have
high impact.
Disadvantages - Requires power supply, expensive to produce, requires set-up and
practice, can be noisy, requires low ambient light, prone to technical
failures."
Overhead Projectors
Advantages - Very common equipment, easy to use, easy to point at items, can be
prepared quickly, transparencies can be stored.
Disadvantages - Requires power supply, can be noisy, can absorb the presenter,
light can distract, can look low-tech.
Computer Graphics
Advantages - Potentially high impact, graphics can be animated.
Disadvantages - Requires specialist software and monitors, equipment expensive,
can be time consuming.
Audio Tapes
Advantages - Very effective in specialist role, inexpensive broadcast equipment.
Disadvantages - May need specialist recording skills, can be time consuming,
only short duration use.
Videos
Advantages - Very high impact, common broadcast equipment.
Disadvantages - May need specialist production skills, very time consuming, very
expensive, may compete with presenter.
Multimedia
Advantages - Very high impact, presenter can control precisely, can be updated
as required.
Disadvantages - Requires software engineering skills, very time consuming, very
expensive, broadcasting needs specialist equipment.
Physical Models
Advantages - Very high impact, good attention getter, makes a concept tangible.
Disadvantages - Expensive to produce and transport, may distract audience.
The Overhead Projector
The overhead projector has become the most commonly used visual aid. It enables
effective interaction with the audience. Switch on the projector and all eyes
will move to the projected image. Turn it off when you have covered that point
and all eyes will return to you.
A common mistake is to leave the projector on throughout a presentation. If you
do this you will be displaying either irrelevant information or a blank white
panel, both of which are very distracting. Avoid putting too much information
onto transparencies, simply because you have the medium available.
There are many software packages available today that enable the creation of
high quality graphics, and their inclusion into a transparency. These software
templates often have default settings for font and image sizes, as well as the
spacing of textual information.
Using Slides & Flipcharts
Slides are professional, easy to use and colorful. However they do take a
significant amount of planning and creation. The guidelines outlined for using
the overhead projector apply equally to the use of slides. Because of the
lead-in time for creating effective slides they tend to be used best in support
of formal meetings to large groups - where there is adequate time to prepare.
Slides have the advantage of keeping the area between the presenter and
attendees clear of equipment. Operation via remote control also adds to the
professionalism - when compared to changing overhead transparencies. When using
slides, try to position yourself so that you can easily check that the slide
being shown is the one you had planned.
The main advantage of flipcharts is their use as a tool in informal and last
minute meetings - particularly where interaction with the audience is important.
Therefore they are commonly used in the context of design review meetings,
quality control and so on. When using a flipchart, always check with those
furthest away that they can actually read it.
Multimedia & Multiple Media
The use of more than one audio-visual aid to support a meeting is increasingly
common - as messages and the way they are presented becomes ever more
sophisticated.
Traditionally multiple media presentations are assembled with reference to the
support props and resources available. You may, for example, have access to
overhead projectors, flipcharts and slide projectors but not video, audio or
computer based multimedia. The advantage of using multiple media is that it can
greatly increase the impact of your presentation. However, you should be aware
that it can also lead to a confused presentation - if not planned very
carefully.
If you are including multiple media then allow a greater time - both for
preparation and rehearsal; and be ready to adapt your presentation should any of
the equipment let you down on the day.
Using a TelePrompTer
The TelePrompTer enables a scripted presentation to be delivered to large
audience with some degree of naturalness. These devices are increasingly used at
large scale meetings, such as AGM’s, and other corporate gatherings.
The use of a TelePrompTer will require considerable effort in the preparation
phase. For a start, you will need a full rehearsal, preferably with the
TelePrompTer operator who will support you during the actual meeting. You should
ensure that they are scrolling the text to match your pace, that they can
quickly recognize occasions where you ad-lib, and pause the TelePrompTer
accordingly.
Using a TelePrompTer can result in a delivery that is dull and fails to engage
the audience. It can be difficult to remember that you are there to communicate
a message and not just read a script. There are several techniques that can help
reduce this artificiality.
Here are some effective techniques for adding life to a TelePrompTer
presentation: Interaction is important, and even if you cant see your audience, due to subdued
lighting, look at where their eyes should be. This will convince several people
in that vicinity that you are actually making eye contact with them.
Head movement adds to the energy of a presentation, so make sure that you keep
your head moving as you read the script. Exaggerated movement may be necessary
to destroy the impression that you are actually reading.
When sharing examples or anecdotal stories break away from the script and rely
on your own visualization to support you when you ad-lib.
Stay animated, use gestures and movement to show that you are not just a voice
box attached to the TelePrompTer.
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